CARPATHIAN MTB EPIC
The premier mountain bike stage race in Romania and South Eastern Europe, Carpathian MTB Epic offers an experience truly Wild. Rugged. EPIC. Taking place over 4 days at an incredible Olympic-standard resort - Cheile Gradistei Fundata, the event takes riders to new heights, in Romania's top National Parks, Bucegi and Piatra Craiului.
Carpathian MTB Epic is the most watched event in the history of Romanian cycling, reaching an audience of over 2.5 million people with its live streaming and daily recap shows aired on national television.
International exposure returned over 1.255 TV news broadcasts all over the world, 1.172 short reports and 1465 Highlights in selected shows, cumulating a Total Exposure Time of 892 hours. The events was also distributed through 75 sport oriented online publications around the world. An OOH campaign will run throughout the end of 2018 and the beggining of 2019 in 115 cities from Germany (over 3.800 screens), reaching an estimated of approx. 80 Mio. per week. This is complemented by 2 seperate OOH campaigns in McFit Studios, Europe’s biggest fitness centre chain, with over 3.300 screens in 241 studios (GER / AUT / ITA / SPA / POL) and John Reed Studios, with over 300 screens in 21 locations in Europe (GER / AUT / ITA / CZE / HUN).
The international estimated audience reached is in excess of 20 million people.
[Y] official channel